About me
About me

Break The Mould Magasin was founded by Diana Popescu, a Barcelona based PR professional who, after years of working on creative campaigns for brands large and small, decided to combine her knack for storytelling with her passion for art and design, and help promote a more conscious way of shopping for our homes.

Break The Mould is an online magasin of uniquely curated vintage and small-batch handmade homeware and interior decorations, with a penchant for mid-century modern style. Inspired by the French word for shop, our magasin hosts inspiring items for lovers of retro chic and bold interiors.

We believe in giving vintage items a new life, and creating new, inspiring objects in a conscious way, while also achieving that unique feel for our homes, which truly matches each of our customers’ personalities.

Sustainability is at the core of what we do, from the items that we source and create to the way we carefully package these and send them to your lovely homes. We’ve implemented reused, recycled and compostable packaging throughout all our orders, and are always looking for the most eco-friendly ways to wrap your favourite objects. We’d love to see you join in our efforts and re-use the packaging you receive as many times as possible in your own gift wrapping.

We hope you’ll join us in our journey to cherish and rediscover precious (and colourful!) items from the past and present.


For our packaging we use recycled and recyclable cardboard boxes, biodegradable packing peanuts, paper tape and fully recycled plastic tape for long-distance shipping of heavier packages. We also use recyclable acid free tissue paper, manufactured with up to 100% recycled pulp fibres.

Please note that we also reuse as much as possible the packaging we receive from our small suppliers, such as bubble wrap and other protective packaging, so if you do find plastic in your order, it’s because we’ve decided it’s best to reuse everything we receive. We encourage our customers to continue reusing all packaging and recycle accordingly.

We are also participants in the EU retailer recycling schemes in the countries where these apply. 

Also find our unique objects on...