Break The Mould Magasin was founded by Diana Popescu, a Barcelona based PR professional who, after years of working on creative campaigns for brands large and small, decided to combine her knack for storytelling with her passion for art and design, and help promote a more conscious way of shopping for our homes.

Break The Mould is an online magasin of uniquely curated vintage and small-batch handmade homeware and interior decorations, with a penchant for mid-century modern style. Inspired by the French word for shop, our magasin hosts inspiring items for lovers of retro chic and bold interiors.

We believe in giving vintage items a new life, and creating new, inspiring objects in a conscious way, while also achieving that unique feel for our homes, which truly matches each of our customers’ personalities.

Sustainability is at the core of what we do, from the items that we source and create to the way we carefully package these and send them to your lovely homes. We’ve implemented reused, recycled and compostable packaging throughout all our orders, and are always looking for the most eco-friendly ways to wrap your favourite objects. We’d love to see you join in our efforts and re-use the packaging you receive as many times as possible in your own gift wrapping.

We hope you’ll join us in our journey to cherish and rediscover precious (and colourful!) items from the past and present.